IKEA in India- What it means for other players? || Saraf Furniture
So what happens when brands like IKEA launch in India, customers put their immediate purchases on hold and wait for the brand to make an entry. This process will affect the business for other players,” says Raghunandan. For instance, Raghunandan Saraf, owner of online furniture store insaraf.com says their offline store Saraf Furniture in Hyderabad has been impacted due to the launch of IKEA and the entry of the retail giant did not begin on the right note for Saraf. While players like Saraf furniture feel there’s immediate impact from IKEA, YashKela, chairman of interior design startup Arrive says the entry of IKEA will only benefit the industry in the long run.
Learn More at
https://www.indianretailer.com/article/whats-hot/trends/IKEA-in-India-What-it-means-for-other-players.a6189
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